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Registration open for 2026 SEMA Show, featuring new powersports section

Registration is open for the 2026 SEMA Show, the premier automotive aftermarket trade show that, for the first time, will feature a dedicated powersports section highlighting the motorcycle, side-by-side, and adventure lifestyle industries.   

Set for Nov. 3-6 in Las Vegas, the SEMA Show will bring motorcycles, dirt bikes, SxS and adventure lifestyle products together with trucks and off-road products, creating a central destination for businesses and enthusiasts whose interests cross vehicle segments.

SEMA says the new Powersports/Side-by-Side/Lifestyle section is designed around the way today’s enthusiasts actually use their vehicles, with powersports products and related lifestyle gear positioned alongside complementary automotive aftermarket categories. The West Hall location offers unique access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

The expanded powersports presence allows attendees to discover new products, meet manufacturers and suppliers, and connect with businesses serving the growing powersports and recreational vehicle market.

The 2026 SEMA Show will feature:

  • Motorcycles and dirt bikes.
  • Side-by-Sides.
  • Trailers and tow vehicles.
  • Related adventure lifestyle gear and accessories.

The powersports presence also extends to the SEMA Battle of the Builders, which is adding motorcycles to the competition for 2026. The new SEMA BOTB: Bike Builder Shootout will recognize the top three standout bike builders and an overall motorcycle champion.

Beyond the Show floor, attendees can take advantage of SEMA Education sessions covering emerging trends, technical advancements, workforce development, and business growth strategies.

Learn more about the new powersports section at the 2026 SEMA Show.

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