MotoAmerica Superbike lands VICE TV broadcast deal for 2026 season
MotoAmerica has secured a new broadcast partnership with VICE TV and V10 Entertainment to air its premier Superbike class live throughout the 2026 season, marking a major media expansion during the championship’s 50th anniversary.
The agreement will bring nine Superbike rounds, totaling 20 races, to a national television audience, with coverage kicking off April 18 and 19. The races will be available to more than 40 million U.S. households through VICE TV’s cable and satellite distribution.
The move comes as MotoAmerica celebrates 50 Years of Superbike Racing, positioning the series for broader exposure among a younger, culture-driven audience.
“MotoAmerica Superbike competition is pure racing, authentic and uncompromising,” says Chuck Aksland, chief operating officer of MotoAmerica. “We are excited to bring our premier class to VICE TV, a platform known for dynamic and edgy sports programming that reflects the same raw energy that defines our series.”
Superbike represents the top tier of MotoAmerica competition, with production-based motorcycles capable of exceeding 200 mph and a field of elite domestic and international riders competing at tracks across the United States.
Defending champion Cameron Beaubier is expected to headline the 2026 season, adding to the championship’s storylines as it reaches a broader television audience.
For VICE TV, the partnership continues its push into live sports programming.
“Live competition is at the core of VICE TV’s expanding sports strategy,” says Pete Gaffney, president of VICE TV. “MotoAmerica Superbike embodies everything we look for, including speed, intensity, elite athletes, and real stakes.”
The deal represents a significant visibility boost for the series and its stakeholders, including OEMs, teams, and sponsors, as motorcycle racing continues to seek wider mainstream exposure.
With a full season of live broadcasts planned, the partnership is expected to introduce new fans to the sport while reinforcing MotoAmerica’s position as North America’s premier motorcycle road racing championship.
