In January, Bob Weaver Motorsports & Marine of North Tonawanda, New York reported new unit sales were down 20 percent year over year. In February, sales were flat and in March the dealership was down again.
Owner Bob Weaver explains that the lack of snow has affected snowmobile sales. But he’s hopeful that sales will pick up in April. And while he was not the only dealer to mention the unusual weather’s effect on sales, he explained that of more concern, the dealership is often unable to get larger units and mostly receives small displacement units. So, the numbers may be skewing lower, but he says sales are not the biggest issue.
However, sales are lower year over year. “Customers are leery about putting deposits down on incoming units because they’ve heard how their friends haven’t received units that they’ve put deposits on.” He says Yamaha’s recent watercraft made him regret telling customers that they will have to wait longer for their chosen unit. “It’s very frustrating dealing with some of these manufacturers,” he notes.
Last year, the dealership’s showroom was always full because SSR, Kayo, Landmaster and Benelli were added to its already existing line-up of Yamaha, Polaris, Ducati and Honda. These brands enabled the dealership to achieve its best year for units sold and revenue in its 50 years of business. The dealership didn’t host many events during this time, but Weaver says hosting open houses, Oktoberfest and other promotional events and interacting with customers again is important.