Women's Motorcycle Tours (WMT) has announced its dealership programs for the 2021 Suffragists Centennial Motorcycle Ride. According to the announcement, these programs are designed to attract more women to motorcycling, help dealerships across the U.S. bring more women customers through their doors and engage with their female customers in new and meaningful ways.
Benefits of participating in the program are that dealers will be able to:
- Engage their local community of women riders/passengers for an organized ride or event and build awareness about your brand and dealership offerings leverage the power of WMT’s worldwide community and the largest women's motorcycle ride of 2021 to bring women in your door; and
-Showcase products and services to women, the family CFO with 80% of the buying power.
The 2021 Suffragists Centennial Motorcycle Ride is an AMA-sanctioned nationwide event celebrating the centennial of the 19th Amendment, women’s right to vote. In August of 2021, hundreds of female motorcycle riders will join the celebration in one of 13 cities across the U.S. Women and men can join the Centennial Celebration in any number of cities around the USA on August 20-21.
Produced by Alisa Clickenger of Women’s Motorcycle Tours, the ride is a non-political event celebrating the guiding principles of unity, community and freedom of the road. The SCMR2021 ends at the Women's Motorcycle Festival and Conference in Arlington, Virginia on August 19-22, 2021.