Bonnier Corp. announced it will discontinue the printed edition of Motorcyclist after the July/August issue. The brand will continue online at motorcyclistonline.com, and across all social and video platforms.
The company said the digital audience for Motorcyclist has grown substantially, led by the 1.18 million enthusiasts who interact with Motorcyclist’s social channels, including 630,597 Motorcyclist YouTube subscribers. In the past two years, Motorcyclist’s YouTube views have grown by 239 percent, and subscribers have grown by 494 percent. All existing Motorcyclist staff and production resources will be shifted to address the growth on these channels.