Yamaha Canada teams up with Dantzler for 20 groups

Yamaha Motor Canada is teaming up with Garage Composites to provide exclusive powersports dealership peer review groups known as “20 clubs” in an effort to bolster store profitability.

The peer review groups will include dealer staff from non-competitive stores throughout Canada and be moderated by members of Garage Composites, the powersports industry leaders in 20 clubs and management and in-store training.

“Many of our dealers participated in a recent dealer show that featured Garage Composites’ owners Sam Dantzler and Tony Gonzalez and enthusiastically endorsed the opportunity to have more in-depth, next-level business learning opportunities with these industry educational leaders,” said Peter Smallman-Tew, vice president of sales and marketing for Yamaha Motor Canada.

The business learning opportunities for Yamaha Canada dealers will include Garage Composites’ in-depth composite reports detailing different department profitability benchmarks as well as face-to-face peer review from their Canadian counterparts. These special Yamaha Motor 20 clubs will only include Canadian dealers.

“For dealer principals willing to invest in their business and make the 20 club commitment, the education and feedback you will receive and the increased results you will realize will far outweigh the necessary time and financial investment,” said Smallman-Tew of Yamaha Motor Canada.

Yamaha Motor Canada is supporting the educational effort by allowing a number of its dealers to use co-op to help cover the cost of the 20 clubs.

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