Yuasa Battery Inc. (Yuasa) has announced that effective June 1, 2016, the company will implement a minimum advertised price (MAP) policy that designates the minimum price at which covered Yuasa brand products are to be advertised by dealers. The policy also provides additional guidance with regard to approved advertising.
“The purpose of this new policy is to maintain and continue to enhance the premium image of the Yuasa product line,” said Darrell Wilson, vice president, Sales of Yuasa Battery Inc.
The Yuasa MAP policy applies to all products on Yuasa’s MAP product price list. It only relates to current active Yuasa merchandise and does not apply to any products deemed to be closeouts. This policy does not extend to the actual resale prices of covered products; dealers are free to establish resale prices of Yuasa brand products in their sole and absolute discretion.
Yuasa dealers advertising covered products must comply with the Yuasa MAP policy. If a dealer fails to do so, it may be subject to a schedule of penalties, which will be imposed at the sole and absolute discretion of Yuasa.