Bel-Ray Company, LLC is pleased to announce its partnership with Muddy Bottoms ATV & Recreation Park in Sarepta, LA, just outside of Shreveport. The total performance lubricant manufacturer, specializing in products for the powersports, mining and food industries will become one of two key sponsors owned under the Calumet Specialty Products Partners, LP family of brands.
As a presenting sponsor for the 5,000-acre park, Bel-Ray’s signage and graphics will be prominently displayed and a variety of its powersports products — including motor and transmission oils, cleaners and chemicals — will be available on-site for purchase.
TruFuel, a sister brand of Bel-Ray also under the corporate leadership of Calumet, will also have a presence at the ATV park under the terms of the agreement announced today. In addition to highly visible branding throughout the park, TruFuel’s line of precision-engineered, high-octane ethanol-free fuel will be available to riders at the park’s on-site pumping stations, offering the highest quality gasoline on the market today.
“Bel-Ray has been a figurehead within the motorcycle community since the 1970s. With a new age of thrill seekers testing their limits on four wheels instead of two and trading dirt for mud, we are excited to expand awareness for our brand,” said Leah Herrington, VP of Marketing for Bel-Ray. “The Muddy Bottoms ATV & Recreation Park is within close distance to key Calumet facilities where both Bel-Ray and TruFuel products are produced. It is natural that we support the powersports enthusiasts within our own community, many of which are our own employees.”
Under the terms of the agreement, Bel-Ray will increase its support of both musical and motorsports events hosted at the facility, which will be added to the calendar in the coming months.
“We are thrilled to partner with Calumet Specialty Products Partners,” said Kim Cannon, Muddy Bottoms ATV & Recreation Park Director of Marketing. “Having the Bel-Ray and TruFuel brands featured at the park will be very beneficial to all ATV and powersports enthusiasts that visit our park. The benefit of having high quality national brands as partners working with a common initiative to expand, not only their brands, but the Muddy Bottoms brand as well, will continue to separate us from other ATV and recreation parks around the country. We are grateful to have Calumet and their family of brands supporting the vision of the park for many years to come.”