PWC sales continue slowdown in July

Continuing a soft patch that started at the beginning of 2013, PWC sales growth was negative for the second month in a row — only slightly below zero sales growth, however — continuing a slowdown for the PWC market. The news is according to the latest figures released from Info-Link Technologies.

Shrugging off industry malaise caused by a less-than-stellar summer weather season, sales of 15-foot or greater powerboats have shown a slight gain in year-over-year sales growth by edging up closer to 10-percent growth.

Ski boat sales growth has shown no signs of slowing down, continuing its strong sales growth just below 10 percent compared with the previous 12-month period. Ski boat sales growth has steadily increased for the past four years, and remained at its current pace since the tail end of 2012.

It’s much the same for outboards, which showed a slight uptick for July that brought year-over-year sales growth to the 10-percent mark compared with the previous year. Sportfishing sales, which were very strong from late 2012 into early 2013, have cooled down back toward 10 percent growth compared with the previous year.

The data is based on new U.S. boat registrations. Bellwether states are geographically dispersed states representing roughly half of the US boat market (which varies by market segment and time of year). Full graphs are available here: Info-Link Technologies Bellwether Report.

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