BMW Motorcycles partners with Bloomingdale’s for campaign

BMW Motorcycles and Bloomingdale’s department store are partnering for Bloomingdale’s fall fashion campaign.

A BMW R 1200 R Classic is featured in the men’s department at Bloomingdale’s stores nationwide, inside the fall men’s catalog and in the store windows of the flagship store on 59th Street in Manhattan, N.Y. A BMW motorcycle will also be given away and shoppers can enter to win in stores or online at www.bloomingdales.com.

“Partnering with Bloomingdales is a natural extension of the BMW brand as both a cultural and product icon,” said James Callahan, marketing communications manager, BMW Motorrad USA. “For decades, our bikes have been featured in films, music videos, magazine photo shoots and special events. From James Bond to ‘Jay Leno’s Garage’ and the recent Summer Olympics, BMW motorcycles are seen and ridden ‘round the globe.’”

The bikes highlight Bloomingdale’s new “On the Road” shops, which feature travel essentials such as leather fingerless gloves, hooded knits, leather totes and cool tees. A BMW R 1200 R has already been sold after being seen at a store in Tyson’s Corner, Va.

For more information about the campaign and its events, visit www.bmwmotorcycles.com or www.bloomingdales.com.

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