River Road’s Grateful Dead apparel, helmets off to strong start

River Road’s Grateful Dead-branded line of jackets and helmets has been very well received by dealers in attendance at Dealer Expo, according to Tucker Rocky vice president of market Hank Desjardins.

Media at Dealer Expo were given an inside look at Tucker Rocky’s products from its first licensing agreement on Saturday morning.

“We’re really excited about it,” Desjardins said. “The helmets are sick and we think the Grateful Dead line is something that’s going to be a winner. We’ve killed it with this intro.”

Speed and Strength’s Hard Knock Life line, another Tucker brand, is expanding from its typical stunt/sport/urban biker demo to include the V-twin and cruiser segment with a new leather vest and a first-ever half helmet.

Biker’s Choice also unveiled the relaunch of its Twin Power brand of oil and batteries at Dealer Expo.

Check out the Tucker Rocky brands in Booth 100 and Biker’s Choice in 3361.

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