MIC launches holiday e-cards

The Motorcycle Industry Council has announced the release of its annual Revive Your Ride! holiday e-cards for dealers.

The animated cards feature Santa Claus riding through a forest on a motorcycle, scooter, ATV or side-by-side with gifts, boots and other accessories while a rendition of “Up on the Housetop” plays. The cards can be viewed and downloaded here. Personalized cards featuring a dealership’s name, logo and personalized message can be requested by emailing

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