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BRP appoints Marine Group president

BRP announces that long-standing BRP executive Bernard Guy has been named president of the company’s Marine Group. Guy will keep his current leadership responsibilities for global product strategy for both the Powersports and Marine groups. Former president Karim Donnez has left BRP to take on new professional challenges.

“I am pleased to appoint Bernard Guy as President of our Marine Group,” says José Boisjoli, president and CEO of BRP. “Throughout his career with BRP, Bernard has shared our values of passion and drive to create the ultimate experience for our customers. As a trusted and seasoned executive, Bernard is the ideal candidate to continue working on our strategic plan to transform the Marine industry, alongside our talented Marine management team. We thank Karim for his contributions to our organization and for leading our Marine strategy over the past few years.”

Throughout his career spanning over 35 years at BRP, Guy has held different management positions, leveraging his expertise in engineering, procurement, strategy, product planning, sales and marketing. In 2022, he was named executive vice-president of Global Product Strategy, a position that he will continue to assume in addition to his new responsibilities with the Marine Group. As a die-hard powersports fan and an adrenaline lover who enjoys the great outdoors, he is driven by product innovation and rider experience.

Since 2018, BRP has acquired three boat companies to build its Marine Group, with renowned brands such Alumacraft, Manitou and Quintrex, and implemented a strategy to transform the recreational boating industry and offer customers a superior experience. Last summer, BRP launched fully redesigned boats and pontoons equipped with the Rotax S engine with Stealth technology, which won several awards and praise from the industry.

BRP’s first quarter financial results show record revenues and solid retail sales growth in North America and the company is aiming to deliver strong Marine results in fiscal year 2024, with projected revenue growth of 35% to 40% compared to fiscal year 2023.

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