Sea-Doo marketer wins awards

LOOK Marketing was honored by the Marine Marketers of America with two Neptune Awards for Best Video and Best Social Media of 2015 in the $50 billion marine industry.

The Neptune Awards were presented to LOOK in front of the elite of the marine industry at the NMMA Industry Breakfast to begin the Miami International Boat Show. These are the second and third Neptune Awards won by LOOK marketing for their work with the Sea-Doo brand.

LOOK, in collaboration with Fiction, brings creative to BRP that tells the Sea-Doo story in a manner that talks directly to the intended audience. This explains the science behind the next level of performance watercraft riding fun.

This social media campaign was developed and executed in partnership with Cramer-Krasselt. Sea-Doo asked fans to “Show Us How You #SPARKSOMEFUN” to win the Ultimate Sea-Doo Beach Party that would be filmed by YouTube star videographer Devin Supertramp intended to create something to talk about and promote — a share-of-voice tool for the Sea-Doo Spark and full line of Sea-Doo models leading into the selling season. The effort must have a “hook” element for media and consumers and should be integrated across multiple mediums to maximize limited budget.

The Spring Push campaign included:

• Five week photo/video sweepstakes beginning on March 24 — Devin Supertramp asked fans to show how they would #SPARKSOMEFUN by uploading a photo or video to a dedicated aggregator app in hopes to become one of the top five finalists and win the grand prize. Tier one results: Collected more than 40,000 unique visitors and more than 2,500 leads.

• Five finalists were chosen and forwarded to the second level of the sweepstakes, to a five-day fan vote to determine the winner. The winner received a new Sea-Doo Spark and trailer, plus an all-expense-paid trip for him and two friends to be part of the filming of the Ultimate Sea-Doo Beach Party. Tier two results: Collected over 46,000 unique visitors.

• LOOK produced an actual Ultimate Sea-Doo Beach Party with a Devin Supertramp video capturing the May day and launched it June 15 to extend the effort, and reach his massive fan base as the next generation of boaters. Tier three results: The video received over 700,000 views on YouTube with over 1,600 shares.



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