Snowmobile shows heavy on consumer support

Big East, Rocky Mountain both draw large crowds

If consumer enthusiasm at snowmobile consumer shows is any indication, snowmobile dealers would be wise to get in full preparation mode for the upcoming sled season.

Held at the Oncenter in Syracuse, N.Y., and presented by Powersports Business parent company EPG Media LLC, also publisher of Snow Goer, the 21st annual Big East show vendors reported high traffic levels throughout the three-day event.

The event featured nearly 100 vendors, including Arctic Cat, Polaris, Ski-Doo and Yamaha showcasing their 2015 models, plus dealers and vendors selling everything from snowmobiling outerwear to trailers, skis to traction products, performance enhancements to oils and lubricants. Most vendors reported a dramatic increase in sales over the previous year.

Coupled with equally impressive consumer enthusiasm the following week at the Snow Goer-backed Rocky Mountain Snowmobile Expo in Denver, the upcoming snowmobile season appears to be one to be reckoned with.

“What we saw at both the Big East Show and the Rocky Mountain Expo shows us that the snowmobiler is in a fantastic mood and clearly spending money getting ready for the season,” said Mark Rosacker, sales director for the Big East Powersports Show and Rocky Mountain Snowmobile Expo. “The overall attitude towards the sport is in a great place after a strong winter across most of the snowbelt.”