Heyday Wake Boats has signed a category-exclusive agreement with the Pro Watercross Tour to sponsor its series of events as title sponsor in 2017.
The PWT and World Championship recently expanded its spectrum to include HydroFlight and HydroDrag competitions, with tentative plans to include wake sports competitions, as well.
“This tour sponsorship gives us great visibility as we accelerate the awareness of the Heyday brand,” Heyday Inboards president Keith Yunger said. “The watercraft audience is also a strong demographic and user crossover for us. These are multi-activity enthusiasts and align nicely with our target audience. This is something we can be a significant piece of going forward.”