Anaheim Hills, Calif.-based AirHawk International announced the appointment of V-Twin Marketing to assist with its marketing efforts in 2016.
“We chose V-Twin Marketing due to their 35-plus years experience in the powersports industries and the many contacts that they have established over the years, which will leverage our growth strategy going forward,” said John Strahl, VP of marketing and sales. “We expect this first series of moves will expand our channel penetration, and we plan extraordinary results from our full 2016 campaign.”
AirHawk is known for its Double Your Ride Time guarantee based on its patented air technology seat overlay pads that provide unsurpassed comfort during long rides. The AirHawk uses scientifically proven air technology to distribute riders’ weight and pressure over the entire motorcycle seat cushion, reducing the “hot spots” that cause pain.
“Having a medically proven technology applied to all powersports riders gives us expanding opportunity,” said Don Mahoney, managing member of AirHawk International. “We manufacturer our products in the USA with the highest quality materials and in an environment that does not exploit workers and their families. Our goal is to make AirHawk comfort the benchmark for motor sports.”
Dealers may order immediately from Drag Specialties or Western Power Sports.