Parts Unlimited announces new brand manager

Parts Unlimited named Ron Bowen brand manager for Michelin Motorcycle tires. A 14-year veteran of Parts Unlimited, Bowen will use his vast tire knowledge and leadership skills by educating and training dealers and sales reps. He will be attending many industry events representing Michelin tires for both Parts Unlimited and Drag Specialties. Bowen will be instrumental to market penetration and sales growth with the Michelin brand in 2014, according to a press release.