Cycle Gear selects new search agency

Acquity Group, a brand e-commerce and digital marketing company, will partner with Cycle Gear, the nation’s largest retailer of motorcycle accessories, parts and apparel, as its search agency of record.

Cycle Gear launched a new e-commerce platform for cyclegear.com this year. The company selected Acquity Group to develop and manage its search engine marketing (SEM) capabilities to support the brand’s digital marketing efforts and better connect with its target audience of motorcycle riders and enthusiasts.

“Our customers expect Cycle Gear to offer a wide variety of motorcycle parts and apparel at the most affordable prices,” said Trevor Legwinski, Cycle Gear’s director of marketing and e-commerce. “We’re excited to partner with Acquity Group as our search agency of record. Acquity Group’s data-driven approach to search and display will give our customers an even better online experience so they can get exactly what they need for the best possible ride.”

“Cycle Gear’s growth is no surprise. As active riders and activists in the motorcycling community themselves, Cycle Gear has done a fantastic job identifying its customers’ needs and providing in-store and online experiences to meet them,” said Scott Webb, client partner at Acquity Group. “We’re very happy to partner with Cycle Gear to extend the brand’s value and provide an even better way for Cycle Gear to connect with the demands of its growing number of loyal customers.”