Mustang Seats goes for new look

Custom shop likely to be added to lineup

For more than 30 years Mustang Motorcycle Products LLC has worked hard to build upon its reputation. But the company isn’t resting on its laurels. Instead, the focus has shifted to the ride ahead. The company’s new logo and new products were on display during the January New York City International Motorcycle Show at the Jacob K. Javits Center.

“Its all about the ride … and has been since Al Simmons founded the company back in 1980,” said marketing director Marilyn Simmons. “We are proud of the fact all Mustang seats are still handcrafted in our historic facility in Three Rivers, Massachusetts. However, we also recognize that the marketplace has changed pretty dramatically during the past 33 years. While our seat technology has constantly evolved, it is time for our message to be shared with a new generation of riders who might not know Mustang’s history or quality.”

The logo, which makes its debut at the International Motorcycle Shows, delivery of the 2013 catalog via electronic channels, new hires and promotions are all harbingers of Mustang’s commitment to the ride ahead.

Mustang seats unveiled the new logo at the International Motorcycle shows.

However it is still the seats themselves that command the attention. New fitments, including seats for Honda’s Gold Wing, stitching options and even distressed brown covers are signs of Mustang’s change.

“There really is much more coming … soon,” Simmons said. Rumor has it that a complete custom shop is coming, not to mention full catalogs for metric and Harley-Davidson applications.

Despite a high-tech catalog App from PixelMags and the new look, Mustang has definitely not forgotten its core values.

“All Mustang seats for metric cruisers and Harley models are still proudly handcrafted in the USA,” Simmons said.



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