Northrup promoted to VP of Schuberth North America

Randy Northrup has been promoted to the position of vice president of the North American division of Schuberth GmbH.

“We are proud of what Randy Northrup has accomplished with the brand so far and know he will further our success in his new role as vice president,” said Marcel Lejeune, CEO of Schuberth GmbH.

Northrup came on board as general manager in 2010 to launch the Schuberth business in North America.

“I’m really excited to head up our Schuberth North America team,” Northrup said. “We have worked hard to ensure that our dealers in North America are successful and in fact, they have done better with the Schuberth brand than they anticipated. Success follows success, and I look forward to continuing our growth with the dealer direct business model.”

Schuberth North America operates a dealer direct business and service center for their premium motorcycle helmets in the U.S., Canada and Mexico. The company recently introduced a custom fitment program for the SF1 Auto racing helmet, which is worn by Michael Schumacher, Danica Patrick and Townsend Bell, among other renowned drivers.

A free digital download of the Powersports Business Close-Up section on Schuberth is available in PDF format here.

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