ADP Lightspeed releases customer study

ADP Lightspeed will be releasing part one of a 12-part study of a dealer customer’s lifescycle later this month.

The study will focus on the four main parts of a dealership’s customer strategy – acquisition, experience, growth and loyalty – to demonstrate how improving a customer’s experience at a dealership can increase dealer profitability, according to an ADP Lightspeed press release.

Each article in the series will discuss specific ways to implement aspects of a customer lifecycle marketing plan with the goal to help dealers create more loyal customers.

Part one and future releases of the white paper study can be found under the “Knowledge” tab at ADP’s website, www.adplightspeed.com.

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