DAA Northwest’s annual event features Thorogood

DAA Northwest has announced its two-day Rock & Roll Sale will feature George Thorogood and the Destroyers.

The company’s signature event runs July 20-21. On the morning of July 20, DAA will kick off the day will a national account offering and a motorsports sale featuring Harley-Davidson Financial Services. That evening, customers and their guests return to the auction for a private invitation-only event. George Thorogood and the Destroyers will headline the night, which will also feature local favorites The Cronkites, as well as appetizers and beverages.

“We’re looking forward to a high energy week and to getting a bunch of business done,” Greg Mahugh, DAA Northwest’s general manager, said in a press release.

The event includes a catered Lake Coeur d’Alene cruise for dealers’ spouses and thousands of dollars in post-sale prizes after Thursday’s sale.

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