Marine exec to sue controversial website

In a letter to dealers and sales reps of his boat brands, marine executive Irwin Jacobs said he has initiated a lawsuit against SeeDealerCost.com, a website designed to show customers vehicle specifications and MSRP along with dealer invoice pricing.

Without mentioning the site by name, Jacobs wrote:

"As you know, a website was recently launched which includes contractual and proprietary pricing information for some of our brands. I am writing to inform you that we have initiated a lawsuit in Hennepin County, Minnesota against such site to stop this illegal behavior.”

Jacobs' company, J&D Acquisitions, owns the Larson, Seaswirl, FinCraft and Triumph boat brands.

Jacobs said in the letter that he is investigating how SeaDealerCost obtains its pricing information.

“Please also know that we are fully investigating how this site obtained our contractual and proprietary information,” he wrote. “Once such source is identified you can trust that the appropriate actions will be taken to deal with these individuals. In the meantime, I cannot stress enough the importance that each of you continue to protect and not disclose to third parties any of our confidential business information. We will hold all of our employees, dealers, and sales representatives to the highest standards in this area.”

Jacobs does not mince words in the bluntly phrased letter, saying, “These unconscionable acts have and will damage our brands and our dealers and we will not stand for it. We will pursue every legal remedy available to us, including injunctive relief, to stop this in its tracks and recover our damages.”

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