BRP has announced it is hosting a large commercial and technological event July 10-17 in Montreal.
Billed by the company as the “largest event of its history,” the event is expected to draw more than 4,000 dealers and distributors from more than 100 countries. The United States, Canada, Mexico, Latin America, Europe, the Middle-East, Africa and Asia-Pacific regions will be represented.
“Although we have been present in many markets outside North America for several years, we started to really focus on international markets in 2005,” José Boisjoli, BRP president and CEO, said in a press release. “Six years later, we can be proud of our leading position in North America and of our international expansion; it is time to celebrate and invite our dealers, distributors, employees, suppliers, representatives of the media as well as the general public to show them our origins and what fuels our passion.”
During the event, BRP products will be on display, as well as never-before-seen concept vehicles, prototypes and technological innovations. All displays will be at the Palais des congrès de Montréal convention center. Visitors will be given the opportunity to test-ride and take a closer look at the BRP lineup.
Also, on July 16-17, BRP will open the event to the public.