Husqvarna has partnered with WebVisible for online search advertising to increase visibility of the brand and its dealers.
Through the agreement, WebVisible’s Geneva Technology Platform will be made available to dealers through Husqvarna’s co-marketing program. WebVisible will create online campaigns for dealers and place dealer ads across networks and search engines.
“Search engines are now the No. 1 resource for consumers looking for products, and this partnership will help participating dealers capture those new customers and increase sales,” Mike Lewis, Husqvarna’s E-Business manager, said in a press release. “WebVisible has the best combination of technology and services to provide a low-effort, high-visibility online marketing channel for our dealers. And the company is committed to being a resource not only for us as a manufacturer, but also for every individual dealer who wants to participate in the program. We expect the use of online marketing by our dealers to increase by about 200 percent as a result of this new program.”
WebVisible has dedicated an account management team to Husqvarna dealers. Team members will walk dealers through the sign-on process and activation of dealer Landing Pages, provide a campaign analysis and remain available for assistance. Dealers will have online access to detailed reports on their campaign success, how many customers visited their websites, how many customers printed maps and more. Husqvarna and WebVisible will be co-hosting webinars to explain the program to dealers. For more on the program, dealers can call 800/350-5861 or visit www.husqvarna.pro.
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