Motorcycle helmet satisfaction levels highest since ’99

One helmet manufacturer has it figured out. Arai ranked the highest in customer satisfaction with motorcycle helmets for the 12th consecutive year, according to the J.D. Power and Associates 2010 U.S. Motorcycle Helmet Satisfaction Study.

Following Arai was Shoei and then Icon in third. Helmet manufacturers were measured three key factors: ventilation, face shield, and design and styling.

Overall industry satisfaction averages 784 in 2010, up 18 points from 2009 — the highest level since the study’s inception in 1999. This improvement in satisfaction is driven mainly by increases in satisfaction with ventilation/air flow, fit and comfort, color/graphic design, and scratch resistance of shell.

The 2010 U.S. Motorcycle Helmet Satisfaction Study is based on responses from more than 4,800 purchasers of new 2009 model-year motorcycles who provided information about their most recent helmet purchase experience and helmet use.

For more results on the helmet study, see an upcoming issue of Powersports Business.

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