Kawasaki moves to phase two of reorganization plan

Kawasaki Motors Corp. U.S.A. is moving to the second phase of a planned reorganization that began last year. Operational changes, which the company says will help implement long-term growth plans, take effect March 29.

Kawasaki President Tak Teranishi said the initial phase of the restructuring was intended to “begin the collaborative efforts between departmental functions that strengthen our overall marketing position and support sales needs, particularly in a challenging economic environment.”

The current phase focuses more directly on marketing, including establishing a Market and Product Strategy Division to complement Kawasaki’s existing Marketing Communications Division. The new division will focus on consumer and product research and consumer satisfaction and retention.

In addition, a Parts and Accessories Marketing & Sales Division has been created, blending the functions of both categories. Other departmental changes include the creation of a Corporate Liaison Office, as well as movement of Public Affairs, Government Relations and Team Green to the Product Advancement and Racing Division.

“Each instance of change has been thoroughly considered from the perspective of our dealers, our business partners and ultimately the customer,” Teranishi said in a statement. “We are pleased with the progress that’s been made since last year and we see these steps as completing the platform from which the company will grow.”

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