Free dealer marketing program offers holiday e-card

Just in time for Valentine’s Day, the Motorcycle Industry Council (MIC) has a sweet treat for member companies and dealerships: a free, animated e-card that promotes the industry’s Revive Your Ride! promotional campaign.

“Who needs chocolate? The best Valentine’s Day present for the biker in your life is something that fuels his or her passion for riding,” Cam Arnold, MIC’s vice president of communications, said in a press release.

“This free Revive Your Ride! e-card is the perfect way to remind customers that when it comes to motorcycle gear, apparel, parts, accessories, and service, powersports dealerships have their best interests at heart.

“Plus, it’s a cute Valentine’s Day message with the couple riding off happily ever after,” Arnold continued. “We expect the card will be forwarded to wives, girlfriends, boyfriends, and others, making sure they get the message that there is still time to find the perfect Valentine’s gift that will Revive Your Ride!”

Launched by the MIC Board of Directors in November of 2009, Revive Your Ride! is the first industry-wide promotional campaign designed to help raise consumer awareness about special dealership sales, incentives and activities across the nation to help increase dealership traffic. Dealerships can download logos, advertising templates and other promotional items, at www.mic.org/reviveyourride

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