Cyber Monday spending increases, shifts to mornings, evenings

Alleged to be the largest, most important Cyber Monday yet, more consumers shopped in early morning and evening hours, according to the National Retail Federation (NRF).

This year, many retailers saw Cyber Monday traffic and sales shift from mid-day hours to the early morning and evening hours as more Americans shopped for deals from home.

“Since retailers began highlighting Cyber Monday promotions five years ago, Americans’ spending patterns have changed,” Scott Silverman, executive director of Shop.org, said in a press release. “More families have high-speed Internet access at home and don’t need to rely on their work computers to make holiday purchases, which makes the early morning and evening hours crucial for retail sales.”

According to a Shop.org survey conducted by BIGresearch, 96.5 million Americans planned to shop on Cyber Monday this year, up from 85 million in 2008. And retailers were standing by to deliver to bargain hunters: nearly nine in 10 (87.1 percent) retailers offered a special promotion for Cyber Monday, up from 83.7 percent last year and 72.2 percent in 2007.

“Many Web sites will experience another huge surge in traffic the week of December 14,” said Silverman, “when shipping offers begin to expire, so companies are taking lessons-learned from Cyber Monday and planning to implement minor changes over the next few weeks.”

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