Genuine Innovations hires new global sales manager

Genuine Innovations hired John Snelgrove as its new global sales manager last week. According to a release from the company, Snelgrove will become a vital part of Genuine Innovations’ commitment to connect more with the motorsports market in 2010.

“With over 10 years experience in the motorcycle industry, John will add valuable insight to our team and help us to better connect with and meet the needs of our motorsports customers,” Marty Mares, CEO of Genuine Innovations, said in the release.

Snelgrove brings more than 13 years of sales and marketing experience to Genuine Innovations. The company believes his high energy and ability to anticipate trends and capitalize on emerging opportunities will make a positive impact on its relationships with customers in both the bicycle and motorsports segments.

Also announced last week was the hiring of James Malta with the re-launching of the Genuine Innovations Road Rep Program. Malta will spend the next year visiting dealers in every region of the country.

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