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First-half industry new unit sales off significantly

Dramatic declines in on-road vehicle sales resulted in an overall new unit retail sales drop of more than 40 percent in the industry’s first half, according to the Motorcycle Industry Council (MIC).

On-road motorcycle sales fell more than 54 percent in June and are off more than 45 percent for the first half. Street bike sales totaled more than 212,100 for the first six months compared to more than 389,700 a year ago.

Scooter sales also are off dramatically, according to the MIC report. Scooter sales have declined more than 67 percent for the initial six months of 2009.

Off-road sales also continue to decline. Both ATV (nearly 32 percent) and off-highway bikes (37 percent) were down significantly from the prior year.

Overall, the industry’s new unit sales are down nearly 42 percent from a year ago.

For more on the first-half MIC report, see an upcoming edition of Powersports Business.

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