Custom Chrome names new media and events manager

Custom Chrome announced that Kurt Peterson is the company’s new media and events manager. Peterson’s initial focus will be on public and media relations, advertising, event and market presence and market research, according to a company press release.

Peterson comes from S&S Cycle, where he served as sales manager. Prior to S&S, he worked for American IronHorse, Drag Specialties and at the retail level in the Minneapolis/St. Paul, Minn., area.

“We are determined to assemble a small but highly experienced and knowledgeable management team at Custom Chrome,” said Steve Veltri, vice president of sales and marketing in the release. “The appointment of an industry insider such as Kurt to this important role is significant. It shows that we mean business and that serious industry professionals are coming to acknowledge that.”

In the release, Peterson expressed his excitement at joining the Custom Chrome team.

“This is an exciting time for my family and I,” he said. “I learned a lot during my years at S&S and hopefully brought a few things of value to their organization along the way.”

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