Ducati North America hires new marketing chief

Ducati North America announced Jim Viola as the new head of marketing for its headquarters in Cupertino, Calif.

Viola is the second recent addition to the senior management team, as Andy Williams recently accepted the CFO position.

Viola had previously worked for Ducati as the marketing and events manager. Michael Lock, CEO of Ducati North America, says the company is excited to have him back on the Ducati team.

“His experience as a project manager and his passion for Ducati form the combination that we have been looking for,” said Lock. “I’m sure he will be a great asset to the team.”

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