Jesse James and S&S Cycle announce exclusive collaboration

As first reported in the Feb. 11 issue of Powersports Business, Jesse James agreed to an exclusive collaboration, marketing and endorsement agreement with S&S Cycle, according to a S&S Cycle press release.

James will use S&S Cycle engines exclusively in all his American V-twin motorcycle builds and custom motorcycle shop, West Coast Choppers. James also intends to build special construction motorcycles for S&S Cycle in support of its 50th Anniversary Celebration June 26-29 in La Crosse, Wis.

The two companies also plan to create a new apparel line, which is expected to debut later this year. The line will be designed to offer the independent dealers an alternative for their V-twin customers. This new apparel release will be done with the S&S Cycle consumer reintroduction of the Flathead Power line of products at Sturgis, S.D., in August.

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