MLS launches CMS upgrade

Marketing Loyalty Solutions Inc. launched their upgraded product, Customer Management System, the company said in a press release Friday. CMS is a customer retention management system that allows powersports dealers to track customer retention and marketing campaign effectiveness. Six major powersports OEMs (Arctic Cat, BRP, Eton, Honda, KTM and Suzuki) endorse Marketing Loyalty Solutions’ CMS.

Dealers who have used previous versions of the CMS provided their input for upgrading the program. The upgraded CMS includes online reporting, more customization options and better data management.

The CMS was on display during the September BRP Ultimate Playground CLUB 2007 in Nashville, Tenn. This new product is currently included as part of the BRP CO-OP advertising program. Any powersports dealer currently participating can ask their OEM to have each customer’s warranty information downloaded directly into their dealership system as a hassle-free benefit.

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