Big Dog Forecasts Record Sales
Celebrating its tenth anniversary, Big Dog Motorcycles LLC says it expects to end the year with sales of approximately $119 million, a 47% increase compared to the record $81 million in sales posted last year.
Founded in 1994 by Sheldon Coleman, Big Dog increased employment by 117 employees between January 2003 and July 2004, leased space in neighboring buildings for frame manufacturing and a polishing and powder coating operation, and developed marketing strategies such as a summer customer rally to spur brand loyalty.
Servicing nearly 100 dealers, Big Dog produces a line of six V-Twin motorcycle models priced between $24,000 and $29,000. Now operating with 344 employees, the company’s three-year-old 141,500 sq. ft. production facility currently completes an average of 416 motorcycles a month.
