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CFMoto reveals new UTVs and bikes at dealer meeting
CF Moto recently held its 2025 dealer meeting in Minneapolis. Nearly 1,000 people attended (many dealers brought more than one…
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Steve Menneto departs Polaris, named Malibu Boats CEO
Menneto joins Malibu Boats from Polaris, where he was most recently president of the Off-Road Vehicle Division.
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Nearly 300 workers laid off from BRP’s revamped Sea-Doo Switch facility due to ‘soft demand’
BRP invested $14 million in 2023 to expand its manufacturing facility in Sturtevant, Wisconsin, which had 720 employees at the…
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Polaris unveils 2025 snowmobile lineup
Polaris introduces its patented DYNAMIX suspension technology, a lighter RMK lineup, the new RMK SP and 650 Titan Adventure widetrack…
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PSB reveals 2024 Nifty 50 winners
We received well over 50 new or updated product submissions for the 2024 Nifty 50. We whittled it down to…
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PSB highlights the achievements of 2023 40 Under 40 winners
The profiles of these forward-thinking individuals, proactive leaders and catalysts for growth showcase the impact of their leadership and dedication.
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Windy City consolidates three Chicago-area Harley dealerships
Barbed Wire Harley-Davidson in DeKalb, City Limits Harley-Davidson in Palatine, and Chicago Harley-Davidson of Wrigleyville will be consolidated into nearby…
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CFMOTO hosts grand opening of new U.S. headquarters
An official grand opening of CFMOTO’s new U.S. headquarters in Plymouth, Minnesota, brought together more than 100 people on Wednesday,…
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PSB opens 2024 Nifty 50 nomination form
As always, aftermarket and factory parts and accessories are eligible, along with new products from service providers and technology companies.…
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PSB shares speaker lineup for the must-attend Accelerate Conference
The Accelerate Conference kicks off Sunday, November 5 at 4 p.m. with an opening session featuring an exchange among top…
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Specialized Bicycles launches new e-bike line
Specialized has unveiled the Globe line of Cargo e-bikes with the debut of the Haul ST and the Haul LT…
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Polaris unveils Ranger XD 1500, a new class of extreme duty UTVs, at dealer show in Nashville
Dealers and their families showed out in force, along with nearly as many Polaris employees to highlight the new products…
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Interview with Harley-Davidson’s VP of Design
Brad Richards, Harley-Davidson’s VP of design, knows he needs to keep an ear to the ground about what’s happening in…
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Yamaha to exit snowmobile market in 2025
Yamaha says it will ensure parts availability, service, and related customer satisfaction now and after the snowmobile final production run…
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Polaris unveils XPEDITION models, new category of adventure UTVs
Polaris Off Road has unveiled a first-of-its-kind Polaris XPEDITION, an entirely new category of “adventure side-by-sides."
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Study: Indian Motorcycle dealers ranked highest in response to website customers
Powersports industry performance has improved substantially over the past five years, but there is now a large gap in customer…
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Polaris releases first purpose-built, race-ready UTV
Polaris Off Road has unveiled the RZR Pro R Factory, the industry’s first purpose-built race-ready UTV. Based on its award-winning…
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Can-Am unveils new mid-cc ATV models
BRP has revealed its all-new mid-cc Can-Am Outlander ATV recreational and utility models. Can-Am ATVs have always helped riders get…
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On the gas, just not full throttle
Powersports Business attended the Parts Unlimited NVP Product Expo in Louisville, Kentucky, Jan. 21 and 22. We’ll recap the event…
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Powersports Business appoints new editor
EPG Brand Acceleration, the parent company of Powersports Business (PSB), announces the appointment of Glenn Hansen as PSB’s interim Editor,…
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