Top Stories
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Yoshimura introduces franchise accessory kits
Packages designed to increase margin on new bikes Yoshimura wanted to be noticed at the Tucker Rocky/Biker’s Choice Brand Expo.…
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Caliber packaging gets new look
The folks at Caliber have been the authority in trailer accessories since the early 1990s and are innovators for snowmobile…
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94-year-old dealer president dies
Arthur “Bub” Tramontin, president of Tramontin Harley-Davidson in Hope, N.J., died Tuesday at the age of 94. Tramontin was a…
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Tennessee’s Camp RZR Brimstone launches this weekend
News Release Here’s a look at some of the exciting events happening at Camp RZR Brimstone this weekend, including demo…
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Another milestone as AIMExpo welcomes Harley-Davidson demo fleet
News release The American International Motorcycle Expo (AIMExpo) announced today that the Harley-Davidson Demo Fleet will be featured at the…
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CST offering sponsorship program for first time
News release Taking its place among sponsors of major racing action, CST is gearing up for its first-ever sponsorship program…
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S&S Cycle names Devine vice president of sales
News Release S&S Cycle is pleased to announce they have added Paul Devine to their management team as Vice President…
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Sales and marketing VP Bello previews his PSB Institute @ AIMExpo seminar (video)
Get another preview of a free dealer training session at the Powersports Business Institute @ AIMExpo in Orlando with today’s…
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Riding Empowered
Riding enthusiast opens women’s apparel shop in South Dakota Doris Schumacher, owner of the Ride Empowered women’s motorcycle apparel boutique,…
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Scorpion to unveil two new helmets at AIMExpo
News Release Scorpion EXO will launch two all-new helmet models at the AIMExpo in October. Both helmets promise to be…
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ARCH Motorcycle Company begins production of $78K bikes
News Release Founders Gard Hollinger and Keanu Reeves are proud to introduce the custom-production KRGT-1, ARCH Motorcycle Company’s versatile, performance-oriented,…
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Yamaha reveals 2015 Viking, starting at $12,799 (EPS)
News release The Yamaha Motor Corp., U.S.A., 2015 Viking Side-by-Side (SxS) is rolling off the U.S. assembly line in Newnan,…
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Industry ready for Haydays kickoff event
WPS to exhibit FLY for first time Ron Bentzinger is anxious to show off the annual snowmobile extravaganza known as Haydays.…
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Tucker Rocky not ready to stand still
Distributor realigns business model while adding distributed brands Grow. Innovate. Increase efficiency. Tucker Rocky president Dan Courtney and vice president…
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121hp Can-Am Maverick X ds offers industry-first turbocharged engine
News release BRP adds the industry’s first factory-installed turbocharged side-by-side vehicle to its 2015 Can-Am off-road line-up, the Maverick X…
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BRP revenues up 25 percent in fiscal 2015 Q2, net loss sliced
News release BRP reported its second quarter results for fiscal year 2015 on Friday. Highlights: Revenues of $780 million, a…
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SKULLY extends pre-order campaign
News Release SKULLY [on Wednesday] announced that due to global demand, the company will extend its pre-order campaign for the…
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Dragonfire doubles up with Ranger, RZR at Sand Sports Super Show
News release With dune season set to kick off, DragonFire is bringing the heat to the Sand Sports Super Show.…
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Polaris introduces the 2015 IQ Race Sled
Polaris joined Ski-Doo and Arctic Cat in revealing a race snowmobile at Haydays this past weekend. Again, Snow Goer editor…
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Samantha Scott previews her social media seminar at PSB Institute (video)
Samantha Scott returns as a presenter to the 2014 Powersports Business Institute @ AIMExpo in Orlando brought to you by…
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