Top Stories
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Brewing up a worthwhile ride in N.C.
North Carolina dealer plans 18th annual charity ride For Chris Brewer, owner of Brewer Cycles in Henderson, N.C., being involved…
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Big East Snowmobile Show vendor registration begins
High demand for booth space expected at Northeast’s largest snowmobile show Booth registration is open for the 22nd annual…
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Spring sales events often follow weather trends
OEM innovations give snowcheck sales added boost For some powersports enthusiasts, spring is the time to trade out their heavy…
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Arctic Cat joins Bass Pro Shops for All-Star Race
News release Arctic Cat, one of the most widely recognized and respected names in the snowmobile, ATV and Side-by-Side industry,…
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Outlander L brings new customers to Can-Am
Fresh mid-size ATVs make an impact Since 2012, Can-Am has been revamping its ATV and side-by-side lineups, and 2014 was…
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Yamaha launches retail financing business
Yamaha Motor Finance targets younger buyers Yamaha Motor Corp. USA (YMUS) in late March announced that it had established Yamaha…
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Free online screening of ‘Why We Ride’ now available
News release In conjunction with the crowd funding campaign for its new film “I AM STURGIS,” the filmmakers are offering…
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Yamaha increases global motorcycle net sales in Q1
News Release Yamaha Motor Co., Ltd. (Tokyo: 7272) announces consolidated business results for the first quarter. Net sales for the…
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Victory to race electric motorcycle at Isle of Man
News Release Victory Motorcycles is announcing their intention to race at the iconic International Isle of Man Tourist Trophy (TT)…
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Arctic Cat announces $27 million investment in Minnesota operations
News release Arctic Cat Inc. (Nasdaq:ACAT) today announced that it plans to invest nearly $27 million in its manufacturing facilities…
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Mile by mile, brick by brick
Harley-Davidson brick tour to Sturgis becomes unexpected adventure thanks to snowstorm When three representatives of Harley-Davidson Motor Company planned…
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Harley-Davidson offers free Riding Academy to military members
News Release From the flight deck of the USS Yorktown, Harley-Davidson today announces it is offering all current and former…
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Arctic Cat reports net loss in fiscal Q4 2015
Arctic Cat Inc. (NASDAQ:ACAT) today reported a net loss of $21.5 million, or $1.66 per diluted share, on net sales of $98.9 million for the fiscal…
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OEM acquires U.K.-based chassis, component manufacturer
According to livemint.com, Eicher Motors Ltd’s Royal Enfield recently acquired Harris Performance, a U.K.-based designer and manufacturer of high-performance chassis…
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Suzuki global motorcycle sales decrease in fiscal ‘14
Suzuki Motor Corporation’s net motorcycle sales decreased 6 percent or ¥16.1 billion to ¥250.5 billion year-on-year in the OEM’s 2014…
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ATV dealers optimistic for next 12 months
Sales were flat in Q1, but hope abounds for the year For many dealers, Q1 ATV sales were flat, but…
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Sea-Doo promotion aims to grow consumer base
YouTube filmmaker will be part of Ultimate Beach Party BRP is working with famed YouTube filmmaker Devin Super Tramp to…
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Klock Werks builds Kustom “Pathfinder”
News Release Klock Werks was tasked by Indian Motorcycle to create a military tribute motorcycle that represents the recent partnership…
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Honda announces new Africa Twin CRF1000L
News Release CRF1000L Africa Twin confirmed for 2016 model year Honda is delighted to announce the return of one of…
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Zero Motorcycles to return to AIMExpo
Following a successful first year involvement, the American International Motorcycle Expo (AIMExpo) and Zero Motorcycles, the world’s leading manufacturer…
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