Latest News
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Synchrony sponsors Polaris Factory Race Team for 2024 season
The Synchrony sponsorship includes this week’s Baja 500, then Vegas to Reno, the Baja 400, and the Baja 1000.
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Broward Motorsports maintains reputation as hangout spot in Miami
Broward Motorsports expanded to its sixth location last August and, while most Broward locations cater largely to the off-road and…
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Honda reveals 2025 CRF dirtbike lineup
The all-new CRF250RWE includes premium components, like the CRF450RWE, and popular CRF250F, 125F, 110F and 50F trail bikes all return…
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QuietKat unveils Apex HD and XD
The Apex models feature a battery that offers up to 90 miles of range on a single charge and are…
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Energica and Electra team up for AI battery management solutions
This collaboration will leverage Electra’s AI-powered technology to enhance battery performance, optimize vehicle range, charging, and lifetime, and improve the…
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Vintage minicycle class added to VMD pitbike spectacle
Organized pitbike racing has been a staple of AMA Vintage Motorcycle Days for years, but this will be the inaugural…
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LeMans names Larry Ruedinger CFO
Ruedinger has over 25 years of experience working in public accounting and for publicly traded and privately held organizations. His…
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PSB opens 2024 Honors Awards nomination forms
PSB has opened the 2024 Best-In-Class, 40 Under 40 and Women With Spark nomination forms and invites industry people to…
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Massimo Group announces manufacturing facility expansion in Texas
The expanded facility sits next to a seven-acre boat storage area in Dallas, Texas, and houses a design center, two…
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National Powersports Auctions expands RV and Marine team
In Florida, NPA welcomes Shannon Bennett as the RV+Marine sales and admin coordinator. In Georgia, Tom Wilkinson, an employee since…
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Charlotte dealership engages with riders multiple times a week
The 50,000 square foot Team Charlotte Motorsports facility, owned by Bill Shenk, is a hangout spot for its customers and…
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2024 North American NVP to be held at new location in September
This year, the showcase of powersports products is hitting the streets of downtown Milwaukee, Wisconsin, in September.
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Honda opens new R&D facility in India to accelerate powersports electrification
Honda’s Triple Action to ZERO2 initiative (carbon neutrality, clean energy, and resource circulation) and the prevention of traffic accidents are…
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Segway announces changes to leadership team
Powersports industry veteran JJ Pecsok has joined the team as sales operations manager and Caitlyn Williams has transitioned to the…
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Dirtbag Brands expands into Canadian market with Importations Thibault
This collaboration signifies Dirtbag Brands’ strategic expansion into the Canadian market, utilizing Importations Thibault’s extensive dealer network and strong market…
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BMW announces 2024 BMW Motorrad Days Americas
At the event, on- and off-road demo rides on the newest BMW models will be available, including the R 1300…
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KTM Adventure Rider Rally to descend on South Dakota in October
KTM North America, Inc. has opened registration for its 19th annual KTM Adventure Rider Rally, October 10-13, 2024, in Deadwood,…
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PSB highlights aftermarket products released in May
Powersports business shares news and products from BikeMaster, Moose, Monimoto, OTR and Drag Specialties.
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Ducati honors F1 legend Ayrton Senna with limited edition Monster
The livery, created by the Centro Stile Ducati with the participation of Senna Brands, is inspired by the helmet design…
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PWC demand shows rising interest and sales growth
Location plays a significant role in PWC sales as consumers seek out inventory that is easily accessible to them, so…
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