Features
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Motul USA hires new director of sales and marketing
Pomona, Calif.-based Motul USA announced the appointment of Ron Aparicio as its director of sales and marketing. A veteran of…
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Brammo introduces retail incentives
Ashland, Ore.-based Brammo, Inc., announced a $2,000 retail incentive on the 2013 Brammo Empulse and a $1,000 retail incentive on…
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New engineer for High Lifter team
High Lifter Products Inc., has announced the hiring of Imack Collins, an engineer in the company’s growing research and development…
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V-Twin Expo brings industry momentum
Manufacturers, distributors upbeat, show manager says As the V-Twin Expo embarks on its 14th edition in 2014 in Cincinnati, the…
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Seeking service efficiency
Service departments are messy by nature, but their importance in terms of customer satisfaction and loyalty cannot be overlooked. While…
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Arai partners with Doe-Anderson for marketing
Arai Helmet, Inc. has appointed Doe-Anderson as agency-of-record for creative and digital support in the North America market. “We’re excited…
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Scorpion hires ex-Klim product line manager Wilkinson
Scorpion Sports, Inc. has added veteran motorcycle apparel developer Edward Wilkinson to its lineup as director of development. “We are…
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Expanding, acquiring while staying humble
Jesco Marine & Power Sports remains mindful of community during growth Jesco Marine & Power Sports, in Kalispell, Mont., has…
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Trio elected to MIC board of directors
Menneto, Little, Schilke to serve two-year terms Motorcycle Industry Council members have elected Steve Menneto, Larry Little and Sarah Schilke…
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IMG to expand Yamaha branding
Yamaha Motor Corporation, USA has partnered with IMG Licensing, a division of the global sports, fashion and media company, IMG…
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EBR opens European office
Erik Buell Racing (EBR) has opened an office in The Netherlands to help expand distribution and overall brand awareness across…
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Parts Europe tackles warehouse efficiency
Facility in Germany set for full automation this summer Throw an engineering hurdle into Fred Fox’s lap, and you’ve found…
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Most read PSB stories list shows Polaris at the top
OEM launches bring innovation, and interest Innovative new products from powersports OEMs topped the list of the Top 20 Most…
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RZR still strong No. 1 among sand riders
Sand Sports Super Show consumer survey shows Maverick rising Exclusive data provided to Powersports Business from Clarity Research shows that…
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Minnesota auto group adds to dealership stable
Delano Sports Center is conglomerate’s second powersports purchase A Twin Cities business group with stakes in the entertainment, retail, financial,…
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‘Beer holders and sound’ products drive VDP
Fun-based accessories help Vertically Driven Products reach UTV segment Entering the side-by-side accessories market in the latter part of the…
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Improving customer service with FaceTime
Küryakyn using technology application to guide its aftermarket customers Any do-it-yourself gearhead knows what it’s like to get in over…
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Coleman events keep dealership top-of-mind
Virginia stores grow on- and off-site activities Auctions, new rider seminars, fashion shows and more. You’d be hard pressed to…
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Women team up for sled build project
Group behind Ladies Ride event creates a project snowmobile While it’s clear at any trailside stop that women are a…
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P&A auction offers dealers bulk buys
Manufacturers also benefitting from NPA Black Market National Powersport Auctions earlier this quarter launched the NPA Black Market, an online…
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