Features
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USXC I-500 race targets 2015
The 2015 USXC Racing Winnipeg to Willmar I-500 took another step closer to reality with the hiring of Cameron Koopman…
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Dealership to support ride
WaterTop Events announced the exclusive four-day/four-night, all inclusive 2014 Bimini Road Rally will be held July 24-28. Part event, all…
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RANGER XP 900 EPS honored
Polaris Industries announced that the RANGER XP 900 EPS has been selected as the 2014 American Hunter Vehicle of the…
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New York launches snowmobiling promotion
Empire State Gov. Andrew M. Cuomo travelled to the Tug Hill region in New York’s North Country area to launch…
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CFMOTO turns to OEM experience for growth
District managers gather in Twin Cities for first time As CFMOTO has turned to franchise dealerships to build its brand…
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V-Twin Expo an industry gathering place
V-Twin Expo attracts newcomers, repeat dealers Nobody at V-Twin Expo knows whether Michelle Storts owns and operates a 10,000-square-foot dealership…
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New aluminum blanks from Metalsport
South Gate, Calif.-based Metalsport, Inc., is now offering 26-inch and 30-inch billet blanks, along with Vee Rubber tires for those…
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Ogg joins UTV Canada as sales director
Edmonton, Alberta-based UTV Canada Inc. has named Andy Ogg as director of sales. Ogg will be responsible for sales team…
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Dominion’s DX1 offers efficiencies
Dominion Powersports has announced its new end-to-end dealership platform — DX1. With DX1, dealers can better focus on growing their…
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From sport bikes to Harley performance
Two Brothers Racing dives into V-twin industry As dealers traverse the V-Twin Expo and renew acquaintances among the longtime mainstay…
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MMI keeping pace with technology through OEM deals
Curriculum constantly updated to meet new demands The powersports industry has changed dramatically in its 100-plus-year history, but it has…
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PSI custom bike build goes to charity
Students at the PowerSport Institute, a branch campus of Ohio Technical College (OTC), recently teamed up on a custom bike…
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Motul USA hires new director of sales and marketing
Pomona, Calif.-based Motul USA announced the appointment of Ron Aparicio as its director of sales and marketing. A veteran of…
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Brammo introduces retail incentives
Ashland, Ore.-based Brammo, Inc., announced a $2,000 retail incentive on the 2013 Brammo Empulse and a $1,000 retail incentive on…
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New engineer for High Lifter team
High Lifter Products Inc., has announced the hiring of Imack Collins, an engineer in the company’s growing research and development…
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V-Twin Expo brings industry momentum
Manufacturers, distributors upbeat, show manager says As the V-Twin Expo embarks on its 14th edition in 2014 in Cincinnati, the…
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Seeking service efficiency
Service departments are messy by nature, but their importance in terms of customer satisfaction and loyalty cannot be overlooked. While…
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Arai partners with Doe-Anderson for marketing
Arai Helmet, Inc. has appointed Doe-Anderson as agency-of-record for creative and digital support in the North America market. “We’re excited…
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Scorpion hires ex-Klim product line manager Wilkinson
Scorpion Sports, Inc. has added veteran motorcycle apparel developer Edward Wilkinson to its lineup as director of development. “We are…
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Expanding, acquiring while staying humble
Jesco Marine & Power Sports remains mindful of community during growth Jesco Marine & Power Sports, in Kalispell, Mont., has…
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