Service Providers

Intrigued or unimpressed?

By Bob McCann

People still prefer email for both personal and marketing communications – it’s familiar and convenient. So how do you make them open your emails and hopefully take action? The "From" ...

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Staying connected

By Bob McCann

Email marketing can be a powerful tool in support of your sales efforts if it is well executed. It’s affordable; it delivers results; and you can easily measure its effectiveness. ...

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