The buzz in the expo hall at the Tucker Rocky/Biker’s Choice Dealer Show this past weekend was something to take in. Sometimes it was nice to just stop and listen ...
Read More »From the Editors
Finding what resonates with Bit.ly
Analyzing fan, follower and customer data is one of the most important things to understand about social media. Just about everyone knows that funny pictures, interesting articles and coupons get ...
Read More »What makes your dealership exceptional?
Picture this: In one room there are a variety of dealership principals, general managers and employees. Gina Marra, GM of Go AZ Motorcycles is there, holding a hefty award. Bob ...
Read More »What are you touting? Discounts or value?
A couple months ago, I was in my car, and a commercial came on the radio that caught my attention. It was the voice of Ron Trzcinski, founder of The ...
Read More »Are you following up with every prospect?
People who know me well know I’m a big fan of a particular automotive OEM. Cars have been a big part of my life as long as I can remember, ...
Read More »The value of a demo ride
Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with well-known PWC media on the lake, as I have much ...
Read More »Remembering to adapt
Today’s business rags are filled with stories about mega-businesses that have fallen on hard times. J.C. Penney, Best Buy, Sony, Nintendo and Yahoo are in various forms of distress, with ...
Read More »Pounce on your customers’ excitement
O.co Coliseum in Oakland, Calif., was packed Saturday night. As the lights went out and top Supercross racers rode around the stadium during introductions, the crowd roared as their favorite ...
Read More »2013: What a year!
With a week to go until 2013 closes, I thought it would be appropriate to reflect on some of the highlights from the year. Sure, sales still aren’t where we’d ...
Read More »Take advantage of free resources
We all know running a business isn’t a cakewalk — that’s why so many dealers turn to Powersports Business, its website, e-newsletter, webinars and dealer training sessions on a frequent basis. ...
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