Picture this: In one room there are a variety of dealership principals, general managers and employees. Gina Marra, GM of Go AZ Motorcycles is there, holding a hefty award. Bob ...
Read More »From the Editors
What are you touting? Discounts or value?
A couple months ago, I was in my car, and a commercial came on the radio that caught my attention. It was the voice of Ron Trzcinski, founder of The ...
Read More »Are you following up with every prospect?
People who know me well know I’m a big fan of a particular automotive OEM. Cars have been a big part of my life as long as I can remember, ...
Read More »The value of a demo ride
Last fall I was invited to a PWC demo. I’ll admit I was a little nervous about keeping up with well-known PWC media on the lake, as I have much ...
Read More »Remembering to adapt
Today’s business rags are filled with stories about mega-businesses that have fallen on hard times. J.C. Penney, Best Buy, Sony, Nintendo and Yahoo are in various forms of distress, with ...
Read More »Pounce on your customers’ excitement
O.co Coliseum in Oakland, Calif., was packed Saturday night. As the lights went out and top Supercross racers rode around the stadium during introductions, the crowd roared as their favorite ...
Read More »2013: What a year!
With a week to go until 2013 closes, I thought it would be appropriate to reflect on some of the highlights from the year. Sure, sales still aren’t where we’d ...
Read More »Take advantage of free resources
We all know running a business isn’t a cakewalk — that’s why so many dealers turn to Powersports Business, its website, e-newsletter, webinars and dealer training sessions on a frequent basis. ...
Read More »Maybe you should grow strawberries
Whether anyone believes it or not, the Great Recession is over, and the economy is recovering. American GDP is back to record levels; the unemployment rate is at the lowest ...
Read More »Are you already thinking about the holidays?
Halloween is quickly approaching, and we all know what happens next. Before we know it, Thanksgiving will be here, followed quickly by Hanukkah and Christmas. If you haven’t yet come ...
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