My husband and I wandered into a furniture store yesterday, and a salesman met us near the door to ask if we were looking for anything in particular and to ...
Read More »From the Editors
Reassessing your market
When was the last time you took a long, hard look at your local market and who you should be marketing to? Was it before Y2K? When three-wheel ATVs were ...
Read More »What are we doing to encourage younger generations to ride?
When interviewing a dealer recently, the topic of younger riders came up. He felt that as an industry, we’re not doing enough to encourage new, younger riders. Unfortunately, I think ...
Read More »Nifty 50 contest continues to gain momentum
It’s inevitable every year. Right around July or August, someone from an aftermarket company emails our sales team or me about the Nifty 50 application. Many times that person heard ...
Read More »Where are your website links leading?
We’re all guilty of becoming lax from time to time. We forget to do certain tasks because not doing them won’t make the world come to an end, and there ...
Read More »Ho, Ho, Ho? Dealers quick to push holiday promotions
When I went to Target on Sunday and found Christmas stockings, ornaments and faux pine trees staring me in the face, I felt a rush of anxiety, as I thought ...
Read More »Your partners are listening, so speak up
As I’ve been attending shows and writing stories lately, the theme that keeps coming up is, “We’re listening.” So many aftermarket suppliers lately have been explaining their new product, package, ...
Read More »Positivity proves how far we’ve come
If I haven’t been out and about at industry events lately, I’ve been on the phone with dealers, aftermarket suppliers, service providers and OEMs, and I can’t help but come ...
Read More »There’s still time to make it to AIMExpo 2014
It’s now October, and fall is in the air. For those in the northern states, it means motorcyclists are trying to eke out a few more weeks of riding, likely ...
Read More »Don’t miss Year 2 of the Powersports Business Institute @ AIMExpo
A few months ago, I was talking to Curtis Sloan for a story for our June issue, and the subject of the Powersports Business Institute @ AIMExpo came up. I ...
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