Seasonal advertising is one of the biggest mistakes powersports dealers are making. Most dealers have been trained or have trained themselves to cancel advertising when the seasons change and sales ...

One of the most talked about trends in marketing today is the use of influencers to promote a product or service. A recent AdWeek statistic showed that around 40 percent of ...

Social media has changed the way we do business at almost every level of the dealership and it has changed the landscape of how we engage and communicate with our ...

One of the best things about owning a dealership is that you are the one steering the ship and are directly responsible for the direction, growth and profit. One of ...

In a recent conversation with a manufacturers rep he told me the staggering amount of dealer co-op available to dealers that are not utilized every year. This figure was well ...

What? No social media. Stop social media? What are you thinking? That's not what I'm saying. Please read more, and I promise you'll understand. Remember, at its core, marketing is ...

 Everyone wants their chance to go to the show. Football players want to play in the Super Bowl. Hockey players want to play in the Stanley Cup final. Baseball players ...

A few months ago, I talked about the need for dealers to get more proactive about their marketing efforts. Now we are into spring and sales have picked up. You ...

Information overload, FOMO (fear of missing out), indecision and procrastination. With the sheer amount of information available today, it's difficult not to get caught up in it all. But at ...

Recruiting in a powersports dealership is challenging enough, and now a new bill making its way through the California legislature could in fact make it even more challenging. This new ...