Dealer Consultants
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The sales cycle extends beyond the season
Seasonal advertising is one of the biggest mistakes powersports dealers are making. Most dealers have been trained or have trained…
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The rise of the micro-influencer
One of the most talked about trends in marketing today is the use of influencers to promote a product or service.…
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Why does your dealership need a social media policy?
Social media has changed the way we do business at almost every level of the dealership and it has changed…
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Management styles that hurt your business
One of the best things about owning a dealership is that you are the one steering the ship and are…
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Utilizing co-op to maximize your advertising budget
In a recent conversation with a manufacturers rep he told me the staggering amount of dealer co-op available to dealers…
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Six non-digital ways to increase your business
What? No social media. Stop social media? What are you thinking? That’s not what I’m saying. Please read more, and…
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It is April. Welcome to the show!
Everyone wants their chance to go to the show. Football players want to play in the Super Bowl. Hockey players…
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Digital advertising: The proof is in the data
A few months ago, I talked about the need for dealers to get more proactive about their marketing efforts. Now…
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It is time to start doing
Information overload, FOMO (fear of missing out), indecision and procrastination. With the sheer amount of information available today, it’s difficult…
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HR update: How legislation will affect how we recruit new employees
Recruiting in a powersports dealership is challenging enough, and now a new bill making its way through the California legislature…
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Leaders always support their staff
Here’s a hypothetical situation: A new hire, currently being trained, goes home at the end of her shift, with her last…
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In the powersports business, we sell fun
Wow! We have such an awesome opportunity to work in this fun business: Motorcycles, dirt bikes, ATVs, UTVs and PWC.…
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Sweat the small stuff: Incremental savings yield big rewards
A couple of weeks ago I was having a conversation with a dealer principal about his marketing budget. He expressed…
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HR update: The benefits of using a professional powersports recruiter
Spring has sprung across the country! Are you ready to hit the ground this season running on all cylinders? Is…
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Is your playbook for this year complete?
When I was a district manager for a motorcycle manufacturer, many people thought spring was my busiest time of year…
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If you advertise it, they will come
We all remember the 1980s classic film “Field of Dreams” starring Kevin Costner. You know, the movie that coined the…
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Avoid the winter slump – Housekeeping ideas
It’s a new year and as the calendar flips over to another January, the traffic in your shop slows to…
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How do you deal with discounters in your market?
Every powersports dealer that I know has to deal with a competing dealership that is commonly known as a discounter.…
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It’s more than just a new year, so be prepared
2016 wasn’t a banner year for the powersports industry. Regular stats reported by PSB throughout the last year show little to…
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Thank you and adios, my friends
It’s been a great ride. One that started 50 years ago when I was delivering newspapers in my middle class…
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