“An investment in knowledge pays the best interest.” — Ben Franklin "Investment in knowledge." Truer words have never been spoken, but unfortunately, too many dealerships across the country look at ...

Dealerships are made up of many complicated layers. Like most complex systems, there are parts you can see visibly and other parts are not easy to see with the naked ...

My previous blog article was about two management styles that hurt your business. The first article focused on absentee ownership and how it prevents owners from really understanding the tone, ...

Seasonal advertising is one of the biggest mistakes powersports dealers are making. Most dealers have been trained or have trained themselves to cancel advertising when the seasons change and sales ...

One of the most talked about trends in marketing today is the use of influencers to promote a product or service. A recent AdWeek statistic showed that around 40 percent of ...

Social media has changed the way we do business at almost every level of the dealership and it has changed the landscape of how we engage and communicate with our ...

One of the best things about owning a dealership is that you are the one steering the ship and are directly responsible for the direction, growth and profit. One of ...

In a recent conversation with a manufacturers rep he told me the staggering amount of dealer co-op available to dealers that are not utilized every year. This figure was well ...

What? No social media. Stop social media? What are you thinking? That's not what I'm saying. Please read more, and I promise you'll understand. Remember, at its core, marketing is ...

 Everyone wants their chance to go to the show. Football players want to play in the Super Bowl. Hockey players want to play in the Stanley Cup final. Baseball players ...