From the Editors

Take advantage of free resources

Me Blog 2013We all know running a business isn’t a cakewalk — that’s why so many dealers turn to Powersports Business, its website, e-newsletter, webinars and dealer training sessions on a frequent basis. But it never hurts to learn more. There are a lot of free resources that can be delivered directly to your email inbox to take advantage of throughout the year.

One of my favorites is the Small Business Administration e-newsletter. Small business or not, the SBA sends out great advice, information about webinars and more, and it comes only once a week, so its distribution doesn’t get obnoxious. Its latest newsletter included an article on SHOP Marketplaces and details on upcoming Affordable Care Act webinars. Other past articles have included a how-to piece on applying for an SBA microloan and stories on international expansion and business credit cards. Sign up for the newsletter on the website. 

Another one I read frequently is SmartBrief on Small Business. Again, though it’s small business focused, it has great information for businesses of all sizes. And this e-newsletter is a daily. Its regular departments include: Problem. Solved., Marketing, Management, Money and Tips & Tools. SmartBrief not only offers great advice pieces, but also delivers case studies that can be relevant to a variety of businesses. To subscribe, click here. 

A third great resource is the e-newsletter for the Brand Activation Association. The BAA shares its own content as well as cultivated content from other websites. Recent topics have included: marketing to Millennials, maximizing sales during Christmas, business blogging, storytelling as advertising and more. The link to sign up for the weekly e-newsletter is in the middle of this page. No need to be a BAA member to subscribe.

Liz Keener is the managing editor of Powersports Business, a trade magazine for the powersports industry. She reports on the powersports industry through Powersports Business’ varied media, including in the magazine and online. She assembles the brand’s twice-a-week e-news and handles a variety of assignments for the magazine. Powersports Business is known for its exclusive national dealer surveys, in-depth industry analysis and dealership conference, Powersports Business Institute @ AIMExpo.


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