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Dealers
Apparel brand responds to growth of women ridership
Anya Violet and co-founders Jaime Dempsey and Corinne Mayer founded ATWYLD in 2016 to provide fashionable yet functional products for…
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Dealers
New owner joins dealership family of enthusiasts
Brian “Bo” Wedlake grew up in the powersports industry and is the second of three generations of off-road racers and…
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Dealers
Dealership prioritizes showroom presence on website
Team Winnebagoland Powersports Center has served the Oshkosh, Wisconsin area since 1975, after Cyril “Cease” Van Zeeland relocated from Little…
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Dealers
Sonic acquires Harley-Davidson dealership, host of Sturgis
Powersports Business has learned that Sonic Automotive has purchased Black Hills Harley-Davidson, located in Rapid City, South Dakota. The dealership…
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Dealers
Protective Asset Protection offers lifetime battery protection program
Protective Asset Protection, a provider of F&I programs and services, has announced the availability of its new Powersports Lifetime Battery…
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Dealers
Off-road racing enthusiast purchases Oklahoma dealership
“We’ve raced a little bit of everything; motocross as a kid for me, motocross as a teen and young adult…
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Dealers
Arrowhead to open warehouse in Tennessee
Arrowhead Engineered Products will open its newly constructed 540,000-square-foot warehouse and distribution center in Portland, Tennessee, July 2023. The facility…
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Dealers
Honda announces side-by-side recall
Honda has announced the recall of 2019-2021 Honda Talon 1000 ROVs. The vehicle’s intake funnel band screw can loosen and…
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Dealers
Dealership owner optimistic about powersports industry future
Powersports Business associate editor Madelyn Hubbard recently interviewed Brent Gyurizca, owner of Maverick Motorsports, who shared his positive outlook on…
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Dealers
BarX Suzuki reveals 2023 team
Suzuki Motor USA has announced its continued support for the BarX Suzuki 250-class race team. The BarX Suzuki team has…
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Dealers
Sturgis Buffalo Chip to oversee changes to Motorcycles As Art exhibit
The format for the Sturgis Buffalo Chip Motorcycles As Art Exhibition will change for its upcoming 15th anniversary. The exhibition’s…
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Dealers
HISUN USA hires Midwest region district sales manager
HISUN USA has appointed industry veteran Mark Francis as Midwest region district sales manager. Francis brings 35 years of experience…
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Dealers
Ironhorse Funding expands financing and refinancing options
Ironhorse Funding LLC, a provider of full-credit spectrum finance solutions for enthusiasts and dealers across the U.S., has announced its…
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Dealers
SBS Friction names 2023 product series
SBS Friction A/S, a Danish manufacturer of brake pads for motorcycles, ATVs, side-by-sides and special applications, has introduced its aftermarket…
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Dealers
Royal Enfield parent company invests in electric mobility company
Eicher Motors Ltd., an Indian multinational automobile company and the parent company of Royal Enfield, has announced its collaboration with…
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Dealers
ARGO puts electric Atlas EV to the test
ARGO, a manufacturer of ATVs, side-by-sides, UTVs and amphibious Xtreme Terrain Vehicles (XTVs), has tested its all-new Atlas EV amphibious…
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Dealers
HISUN USA appoints business development manager
HISUN USA continues to expand its authorized dealership footprint in the U.S. with the hire of Megan Martin as business…
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Dealers
KTM North America recalls GASGAS off-road motorcycles
KTM has announced the recall of the 2022 GASGAS MC 250 closed-course competition motorcycle due to an incorrectly programmed CDI…
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Dealers
Rieju reports all-time production record
Rieju has announced that it concluded 2022 with an all-time production record of 22,233 units. The record coincides with the…
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Dealers
Two dealership locations sold via Performance Brokerage Services
Performance Brokerage Services has announced the sale of Cycle Specialties in Cincinnati and Fairfield, Ohio from Jeff Zang and Dave…
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