Powersports industry icon Arnold W. Ackerman has retired after many years of service, stepping away from his seat on the Motorcycle Industry Council Board of Directors, his chairmanship of the ...

Almost every dealership is on social media today. From Facebook to Instagram to Twitter, we are all posting and engaging with our customers actively to promote our dealership’s products and ...

According to new Bank of America survey, approximately 1 in 6 millennials have a savings of $100,000, up 8 percent from 2015, reported USA Today. More than half of millennials ...

Hannum's Harley-Davidson Group has acquired Rommel Harley-Davidson in Scranton, Pennsylvania. Originally named Electric City Harley-Davidson, the dealership had been in operation for over 50 years, originally established by the Noto family. ...

Yamaha’s EX WaveRunner is catching on with younger buyers benefiting from the current economic boon, and the company hopes to build momentum from the early success with a new lifestyle ...

Parts Unlimited has recently hired three new sales reps for the Central region, South Central region and North Central region. Tim Nelson will serve as Parts Unlimited's newest sales rep ...

American Honda announced a new and exclusive collaboration that will see independent fashion retailer Forever 21 launching a capsule collection of apparel inspired by Honda racing gear from the '80s ...

Effective February 1, Pirelli and Metzeler will adapt a minimum advertised price (MAP) policy that is designed to support and protect the brands' reputations and competitiveness.  Below are the MAP ...

We’re all shoppers, yet for most of us “marketing” and “advertising” tend to be dirty words. We want to make decisions of what to buy on our own, so the ...

In an X Games first, Harley-Davidson Snow Hill Climb will make its debut at X Games Aspen as a medaled event alongside ski, snowboard and other action-sports competitions. The new medal sport will close ...