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Geared up for the snowmobile season
While I’m personally not ready for the bitter cold the Farmers’ Almanac is predicting in the central part of the…
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What are you doing?
What are you doing to attract new customers? What are you doing to keep existing customers intrigued? At a recent…
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Employees you can’t afford to lose
Two dealerships are nearly identical in location, facility and staff size as well as product lines, but one is making…
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An option to receive industry news faster
We at Powersports Business are providing our audience with yet another option for how to get their news. We’ve created…
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Dealer practices to boost your bottom line
They ranged from developing new service department positions to staff-wide marketing to new sales programs. These best business practices and…
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Giving your Web site a voice
The tug of war between e-commerce and customer service has been an ongoing battle for many dealers. While many dealers…
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A group with cash & looking to buy
Despite April’s overall U.S. retail sales being down about 9 percent compared to the year-ago period, there’s a group with…
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Jack of all social networking sites, master of none
Last month Facebook surpassed 200 million users – that’s more than half of our country’s population. With social networking sites…
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Expanding your marketing campaign
Did you know that NASCAR fans are 82 percent more likely to buy a motorcycle than a person who’s not…
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